The aim of the project is to sustainably develop the tourist region of the Erzgebirge, enhance the quality of the offerings, and make it better known as a borderless tourist destination, while also conveying knowledge about nature, regional culture, and the unique Mining Region of Erzgebirge/Krušnohoří, which is a UNESCO World Heritage site.
Total budget: €1,083,407.17, of which EU support: €866,725.72
PROJECT PARTNERS
PROJECT IMPLEMENTATION PERIOD: January 8, 2024 - March 31, 2027
The Erzgebirge Destination Agency is implementing the project Silberstrasse / Silver Road as a project partner. The goal of the project is to create joint offerings for marketing the UNESCO World Heritage site for tourists. To this end, marketing and communication concepts and a program declaration for the joint marketing of the World Heritage region are being developed. An integral part of the joint tourist product will be 5 cross-border thematic routes. Additional results will include a family program, promotional materials, and presentations at marketing events.
Financial support: €215,760
PROJECT PARTNERS
PROJECT IMPLEMENTATION PERIOD: July 1, 2024 - April 30, 2027
Destinační agentura
Krušnohoří, z.s.
Závodní 353/88
360 06 Karlovy Vary
Company ID: 17707285
Data mailbox: tedd9xw